We are campaign planners

So many channels, so little time and even smaller budgets.  We look at your business objectives, talk to your audiences, audit and map your content ecosystem. We simplify and focus, so there’s more time to listen and more time to focus on the three things your audience will love you for… honesty, clarity, brevity.

Building reputation from within

Public trust in bankers sank even lower than journalists, though still a whisker above estate agents, in the wake of the economic crash. RBS staff felt, and to a great extent were, unfairly vilified. The company realised that the job of rebuilding the bank’s reputation needed to start here, with its own employees. The Ambassadors campaign was born.

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Communicating strategy campaign

Inventive, interactive and experiential campaign in 22 languages. Explains the Building the Best strategy in words and pictures all staff could understand and support.

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We are Virgin campaign

Even – perhaps especially – if you work for a sexy brand like Virgin, the occasional pride-building exercise doesn’t go amiss. Especially when you’re bidding to retain a multi-billion pound contract.

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Encouraging employees to play their part

“Despite everything the bank has been through we are still here, our financial strength has been restored and we’ve set a clear ambition to reach number one for customer service, trust and advocacy. Others may have doubted we would ever recover, but we have, and there is a very big reason why…”. beetroot are helping restore and celebrate pride, belief and determination across the company, providing content for many of its internal campaigns.

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percent of internal communicators plan to increase the use of video
per cent of employees would stay if offered ‘tasty treats’
salary of UK’s happiest job – clergy
percent of facebook's 1.55bn users say they get their news from Facebook or Twitter

Sources: flimp.net, LinkedIn, bbc.co.uk, chennaionline.com