We are multi-channel

beetroot create content in the formats and media that work for your audiences. Online for fast and frequent updates. A magazine for travel time and digital fatigue. Video to persuade, personalise and demonstrate.

Integrated digital and print channel

Post-crash, RBS had a mountain to climb. It understood that to rebuild public trust in its brand (and indeed the banking sector as a whole) you start with your staff. As in RBS’s case, this equates to 100,000 of them worldwide, this requires a true multi-channel approach.

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Extending the reach of your publications

“Configured for viewing on a variety of platforms… one of the best pieces of written communication I have ever seen.” Take a look at Network Rail’s multi-channel publication Network.

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Finding new ways to talk to your customers

This ingenious blog won an award for its funny, cleverly targeted content. The Wright Lines chronicles the (mis)adventures of a fictitious family recently decamped from London for Southern country.

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Film with function

Video story boarded and scripted, filmed and edited in-house. We use it as part of a multi-channel approach to extend and tease new content.

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It's Yammer time

In 2015 Virgin Trains stopped producing its staff magazine and began switching off its Forum intranet. Instead it put its faith in Yammer as the main mobile news channel, conversation starter and collaboration tool.

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per cent of communicators use video to explain company strategy and objectives
hours a week Atos staff spent sending emails to each other
per cent of those emails that were of any use
percentage rise in Pinterest users, the fastest growing platform

Sources: contentmarketinginstitute.com, theguardian.com, globalwebindex.net