Replacing two publications – a company-wide magazine and a tabloid newspaper – with one integrated digital and print channel delivered more trusted, higher impact communications for less sweat and tears, at almost half the budget. Our solution is a format and grid that’s ready-made for hosting and viewing online helping to extend its reach to a wider internal and external audience.
Network is a monthly small-format magazine, produced for Network Rail’s employees.
As well as being sent to a list of subscribers, a desktop icon is pushed via an alert notification to iOS devices. Pages retain their shape on tablet screens, and can be viewed as complete spreads on desktops, while the grid columns also equal the width of an iPhone screen. Digital uptake rose from 5,400 launch issue visits to more than 12,000 for the second issue.
It is no co-incidence that the print version fits in the pocket of a high-vis jacket – the frontline uniform.